Why I Founded The Exceptional Tribe

12/05/2024 12:19:37 +0000

Hi. I'm Dan. And if you're reading this, we've probably talked over the phone, chatted back and forth on LinkedIn, traded emails or had a video conversation over Zoom/Teams/Meet. We may have even sat down together for coffee or a meal.

Any of those interactions have been good because they represent us getting closer beyond just connecting on social media, sharing a room at an event or sharing a table during a networking event and hearing the same 30-second speech every month – because in my mind, none of that stuff is really getting us anywhere by themselves.

The problem with most of these follow-up conversations is that they're still not enough for my blood to create a relationship that's authentic, strengthens faster and truly benefits us both.

I have a burning desire to get to know more about you on a regular basis, as in monthly or quarterly.

Why? Look, I've done all the groups and all the events. I've connected to thousands of people online and offline. I've filled a contact book. And none of it is designed to naturally push us to grow, deepen our relationships more broadly and become so much smarter about what we want in a genuine way.

That's why I founded The Exceptional Tribe.

When I have been at my lowest in life – from losing a job to losing a client to losing a business –my Exceptional Tribe pulled me through. When I have been at my highest in life, my Exceptional Tribe celebrated my success too. They know my story better than others. They are there for me to listen without judgment and advise me when I need them, even if it's 3am (and vice versa).

They are special. They light me up with their presence and energy. They are the conversation on my calendar that I can't wait to have. They are both safety net in how they've got my back and launchpad in how they inspire me. And just as important as anything, they know how to smile, laugh and make me laugh in the process.

How many people do you know like that in the professional world?

Think about that. Picture the faces of any of the following you have, have recently had or could have:

Strategic Partners.
Referral Partners.
Close Colleagues
Group Allies.
Client Champions.
Mentors.
Coaches.

Not a bad bunch to spend time with, right? I know!

The only circle that might be closer to you is the one comprising your own family and oldest friends – that circle is your Heart + Soul. But the ones just outside of that in The Exceptional Tribe come pretty damn close.

I believe with all that I am that if I can have more conversations with these types in my Exceptional Tribe, I will be able to grow my business and the business of others through the most genuine quality. Not just through the most quantity.

How about you?

Whereas everybody tends to gather up connections that only grow the outer shell of their influence, pushing those people farther and farther outward over time, I see the opportunity to do the opposite – connecting and then pushing us farther and farther inward over time, from Connections to Acquaintances to Contacts to The Exceptional Tribe.

How about you?

The community we are building at The Exceptional Tribe is what happens when 120 people driven by a passion to improve upon their marketing, business development, operations, growth rate and leadership come together under one umbrella. In this place, you find content, courses and coaching to help you elevate to your biggest aspirations in these areas of growth – and exceed them.

- We will learn together.
- We will teach and advise one other together.
- We will let down our guard, share our challenges and find support together.
- We will plan and hold each other accountable together.
- We will grow together.
- We will get so much smarter beyond "what we do" together.
- We will become each another's advocate of message and value proposition together.
- We will build our OWN Exceptional Tribes to propel our businesses forward together

With all the determination and focus of a gladiator, we will step into this tribe and win together.

Are you all in on that?

Then there's only one thing left to say:

Welcome to living Exceptional.

Author: DAN GERSHENSON

As your Fractional Chief Marketing Officer+ with senior strategic partners in tow, Dan Gershenson is giving 2nd generation business owners in a family business with little or no Marketing Department the invaluable assets they need.

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